iPhone 13 and Alternative Pet Food: RBC Trends Digest

Topics of the week
Introduced 13th iPhone lineup
Apple has unveiled four new models of its smartphones – iPhone 13 and iPhone 13 Mini, as well as iPhone 13 Pro and iPhone 13 Pro Max.

The iPhone 13 Pro Max has up to 1TB of storage. This is the most expensive smartphone manufacturer ever. In Russia it will cost ₽109,990.

Speaking about the capabilities of new devices, Apple highlighted improvements in cameras, photo and video modes, as well as battery boost.

“The iPhone 13 Pro and iPhone 13 Pro Max are the most advanced models we’ve ever offered to customers. Significantly redesigned cameras, the best battery life in an iPhone, and superior performance all set a new standard for the iPhone, ”said Greg Josviak, Apple’s senior vice president of Worldwide Marketing.

At the presentation, Apple also introduced two tablets – iPad 9 and iPad mini and an updated Apple Watch Series 7 smartwatch with a larger display. The new watch is said to be the toughest in the company’s history and can withstand 50m submersion.

Meanwhile, Apple’s presentation disappointed many.

“Apple speakers repeated each other, leaving viewers with little delight. Apple’s fall announcement was not impressive. Wake us up when Apple technology catches up with competitors, ” writes The Washington Post.

“If you fly with Elon Musk’s expedition to Mars and turn on Apple’s presentation there, they will again say:“ The thinnest, the fastest, the most powerful ”. The words are exactly the same, the iPhone models look exactly the same, – said the journalist, blogger, TV presenter and information technology expert Nikolai Turubar. – As if everything had stopped there, as if they were affected by a pandemic. It’s like they’re frozen, hibernating. ”

“The sense of magic, the sense of the brand has been lost. They show nothing new, real innovations ended a long time ago. An absolutely pass-through upgrade, ” he added .

In turn, the press service of Apple notes that when creating the iPhone 13 Pro and iPhone 13 Pro Max, a lot has been done to minimize the impact of these devices on the environment. By 2030, the company plans to achieve zero impact on the climate in all aspects of its operations, including the supply chain and product life cycle. This means that every device that Apple sells must be completely carbon neutral.

Natural meat in animal feed can be replaced with artificial
American experts have developed a method for the production of alternative animal feed . They suggest replacing natural animal protein with artificial one. The goal is to save the world from global warming by reducing the amount of greenhouse gases emitted.

Startup Bond Pet Foods plans to sell laboratory-grown proteins to pet food companies.

Most pet foods nowadays contain animal protein from farms. However, the current mode of production encourages the slaughter of animals. And keeping livestock contributes to the growth of greenhouse gas emissions. Bond Pet Foods is committed to solving these problems through the development of proteins in the laboratory.

The company was shocked when it got acquainted with the results of a study that showed that pets in the United States consume as many calories as the population of France, which has more than 65 million people.

At the same time, it is impossible to completely transfer pets to a vegetarian diet, which is why it was decided to grow artificial proteins.

During the development process, researchers took blood from a chicken, extracted DNA from it, and then placed it in bacteria. These bacteria were then sent to a bioreactor, resulting in an artificial protein, similar to a natural animal.

The cloudy liquid in glass tubes is the American startup’s main hope for transforming the pet food industry.

“For dogs and cats, food should taste good, but it shouldn’t look like a fully formed steak or breast,” says Rich Kelleman, co-founder and CEO of Bond Pet Foods.

However, there are still a number of obstacles preventing mass production. First of all, this is the high price of artificial protein feed.

According to experts, it will take another two years to research new “eco-friendly” feed. The start of sales is scheduled for the second half of 2023.

News of the week
The Lancet magazine published data on the futility of mass revaccination from COVID-19.
SpaceX has launched the Crew Dragon with an all- civilian crew.
Apple co-founder Steve Wozniak launches Privateer Space.
Stephen Hawking’s theory of the anomalous properties of black holes has been confirmed .
The most powerful magnet on Earth has been created.
People only notice new information if they want to.
In Tibet, we found ancient rock images made by children.
An 8-year-old girl from Mexico has a higher IQ than Albert Einstein.
Cows will be taught how to use the toilet to cope with global warming.
Figures of the week
The first 500 winners of the lottery among those vaccinated against coronavirus are determined in Russia
The drawing will be held in two stages, the second draw will be drawn on October 14th. There will be 1 thousand winners in total, they will be automatically selected by the computer.

In Spain, a teenager spent two months in the hospital due to gambling addiction
The patient did not leave the house, avoided communication and refused to see a doctor. This is the world’s first hospitalization of a teenager with gambling addiction.

$ 15 million will be allocated to resurrect mammoths
Colossal will be working on the genetic revival of the woolly mammoth. Extinct animals are planning to populate Eastern Siberia.

Study of the week
Young girls suffer from depression due to Instagram
Girls and girls who regularly use the Instagram app are more likely to suffer from anxiety and depression. This was shown by many years of research , the results of which were obtained by The Wall Street Journal.

Facebook has concluded that its Instagram is toxic primarily for teenage girls.

In the course of research, it was found that 32% of young girls after watching the Instagram feed feel bad, as they compare themselves to models. 13% of teens in the UK and 6% in the US have suicidal thoughts.

“We are aggravating the situation without doing anything. One in three teenage girls have negative moods because of watching the feed on Instagram, ”the study says .

Thus, Facebook’s own in-depth research revealed a serious problem that the company has publicly ignored for a long time.

Meanwhile, Instagram representatives said that “there is a search for new ways to discourage users from focusing only on their appearance.”

“Instagram can of course be a ‘bad experience’, but the app also helps friends and families stay connected,” said Karina Newton , Instagram’s privacy policy maker.

It’s worth noting that people under the age of 22 make up over 40% of all Instagram app users. They bring the company approximately $ 100 billion in revenue annually .

What to read
The next version of the internet: how life in the metaverse will change
“The metaverse will create a new economy that will exceed the size of global GDP,” said the head of NVidia Jen-Hsun Huang. The merger of cyberspace and the real world due to a pandemic is taking place before our eyes, but for many, the creation of the metaverse is still a futuristic fantasy. What will the hybrid world look like?

What to listen to
BeardyCast Podcast – Episode “Cosmic Radiation – Real Dangers and Means of Defense”
What is cosmic radiation, what is it like, how does it affect the human body and how can one defend against it in manned flights to the Moon and Mars?